While reading this blog till the end you will find that it is not just a blog to help you out for choosing an SEO agency in Amritsar but also a content that will relate to many business owners who are stuck with agencies.
I have been in SEO for more than 5 years now and having worked with different SEO agencies in Amritsar and SaaS brands, I would not hold myself back from telling you that “SEO agencies in Amritsar are just looting their clients.”
While having a conversation with one of my current clients who just shifted from their previous agency to ours told me that their previous agency cost them 2 Lacs in 6 months bringing them no profits at all through the SEO channel. When I asked them what tactics they were using to attract organic users to their website and improve their search rankings, I was shocked.
These so-called agencies are still following the SEO tactics that were literally being used in 2018-19. The problem is not just that, the main issue is that they are not ready to adapt themselves as per the changing needs of the Google Algorithms.
Also, one more issue is that you won’t find an agency in Amritsar that purely focuses on SEO and website content strategy. The agencies that are delivering these services have SEO as their secondary service, whereas their main services are software development.
They onboard a client who knows nothing of SEO, sign an agreement with them that they have to get the services from them for at least a certain duration but no commitment on results. They know it pretty well that clients can’t go anywhere so why not just loot them.
Hiring a responsible SEO agency to elevate your rankings in the SERP is very difficult as most of the SEO agencies in Amritsar don’t understand with what expectations the client has chosen them.
If you are a business owner and have launched your website and are looking for a proactive SEO agency in Amritsar you need to know what things to consider before hiring one. In here, I’m not talking about agreements and stuff but what really matters. This checklist is what you need to follow while searching for a SEO agency who can help you get your website on the first page of Google and get you results as you expected.
6-Point Checklist For Choosing A SEO Agency In Amritsar
1. Be clear about your goals
If you are looking to hire a SEO agency for your website, you need to be clear about your goals first to avoid later disagreements with the agency about the results.
Most of the time, the client doesn’t know what they are expecting from the agency they are hiring. They just know that there is a thing called SEO that will help their website rank on top of the search engine but don’t truly understand what investment it takes.
They confuse CRO with SEO and these two things are handled by completely different departments. If you want to attract relevant organic traffic to your website, you hire a SEO agency and if you want to convert your organic traffic to customers, you hire a CRO specialist.
So being clear about your goals is necessary.
2. On-page SEO techniques they are using for their other clients
If you have just launched your website, basic on-page optimizations need to be done first like:
- Keyword mapping
- Meta tags optimization
- Header tags optimization
- Content optimization
- Image optimization
- Internal linking optimization
Prepare some questions before your call with them, explain them in detail about what issues you are facing, what you already know, what you are expecting them to do, what timeline you have in mind, and what kind of techniques they are using for their other clients. Make sure if you are still working with old SEO tactics, just RUN AWAY! By old tactics I mean:
- No ICP research
- Just depending on basic optimizations
- Churning low quality content in bulk
- Relying heaving on blog posts only
- Not focussing on EEAT
- Researching keywords on the basis of search volume and difficulty only
But if you have a website that is 1-2 years old and already has an SEO agency working for you and has a good amount of content already published on it, then you need to ask them about their experience with such websites and explain to them the issue you are facing with your current SEO agency. Ask them for case studies so that you get confident about it.
Case Study Alert
For example, 6 months back I got a client from the travel and hospitality industry who had only 500 users/month from SEO and had 20-30 blogs + 10-15 pages published on their website. We helped them increase the users number from 500 to 2000 users/month in just 2 months of onboarding without publishing new content. What did we do?
- Revamped their existing content
- Optimized the content structure
- Created a robust internal linking structure
- Optimized their meta and heading tags
- Improved navigation across the website
- Image optimization
3. Backlink generation strategies
Many SEO agencies in Amritsar are still following age-old backlink generation strategies like paid guest posting, social bookmarking, directory submissions, link insertions, etc that do not even add any value to your content.
These backlinks come from spammy websites or link farms that provide links to anyone irrespective of the content quality, website niche, or target anchor text.
What these outdated SEO agencies in Amritsar do is that they will upsell these backlink generation services with an already existing SEO plan. With these traditional link generation tactics, your website will see more harm than any benefit as Google penalizes the websites still using these.
So make sure you ask them about the link building tactics any link building agencies are using.
4. Building content strategies for website
If any website content strategy agency will be telling you that they are creating a blog calendar as a content strategy, the agency won’t get your website anywhere.
Blog posts are part of content strategy not the content strategy. There are different types of content that a website needs in order to achieve organic traffic & business goals like landing pages, solution pages, blog posts, case studies, guides, etc.
The outdated SEO agencies will not even ask you about your ideal customer profile, what services are you providing, what pain points are your services/solutions solving, they will just onboard you, get a brief info from you for a day or two, and just jump onto the calendar part.
This is not how SEO works, at least not for us.
With proper product knowledge, strategy, and execution, you can win in SEO in just a few months.
So in order to outsource a SEO agency just need to know about how they will help you in creating a website content strategy.
5. Timeline for results
With proper strategy and execution you can win with SEO in just 3-4 months. The agencies who are telling you that at least 9-12 months are needed will be looting you for that duration.
Yes, SEO does take time, it can’t give you quick wins but it also doesn’t take such a long time until and unless a major roadblock is there. You need to find a proactive agency who is proactive in both execution and communication part.
6. Pricing and ROI
While choosing a SEO agency in Amritsar, don’t just focus on who is providing you cheap services, focus on what value they are providing.
Most of the agencies who are providing cheap services follow outdated SEO techniques that will hurt your website more than they will benefit.
Go for companies that are ROI driven. These companies create strategies not just for growing your organic users from the SERP but also curate robust strategies on how they can convert those users to customers.
Also, most of the time the SEO plans displayed on the website won’t relate to what you are expecting from them, so you need to explain your product, ICP, pain points etc and ask for a customized SEO plan from them.
Bottom-Line
With all the points shared above, we are sure that you will find a great SEO agency that can convert your website into a sales channel.
A great SEO company will provide you a clear roadmap to publishing quality content, rankings, and attracting ideal customers to your website.
Being in the SEO business for more than 5 years now, we can help you in building a customized SEO plan tailored to your business from scratch + also help in execution of the same. If you are interested, just schedule a call with us.