You have just launched your website, congratulations, but does Google know about it?
We got it, you might have added your sitemap.xml file to Google Search Console or allowed crawlers in robots.txt file but how are you going to attract your target users?
To attract a target audience to your website, you need to have the right content on your website, and launching a new website without any solid content strategy in place is like opening a brick and mortar store without telling anyone that it exists.
With a robust content strategy in place for your newly launched website, you will not be attracting your target audience to the website but also building your brand’s recognition in the SERP by appearing alongside the businesses that provide the same products or services as yours.
Now, the question is, where to start from? In this blog, we have created a framework for new website owners that will include X number of steps to create a new website content strategy that will win the right users that will align with your business goals from the SERP.
9 Steps To Build A Winning Content Strategy For New Website
1. Know your target audience
Understanding your audience in and out is the first step of curating a winning content strategy.
Delivering the right content to your prospects at the right time by understanding their buying journey is what matters the most and this can only be done if you know who your customers are, what problems they are facing, and how you can solve their problems.
2. Understand the need of your customer
To create content that provides value to your prospect, you need to know what problems your prospect is facing.
Not having any idea of the problem statement of your prospective client and churning out content aimlessly, if going to cost you time and effort both.
You have to ensure that your content agency or team generates topics that directly addresses the needs of your customers instead of focussing highly on informational topics in the initial phases of the website.
3. Know your product/service in and out
To deliver the right content that addresses the needs of your user, you need to have a complete knowledge of what you are selling to them, and how that product/service is the right solution to their problem.
Dig deeper into the research about your product/service and know what sets you apart from your competitors as the “Same as everyone” approach will fail.
You need to have a unique selling proposition for your business that will give you a competitive edge and win you deals.
4. Defining SMART goals
Before jumping to competitor research and curating the strategy for your website, you need to be sure of your goals.
Make sure that your goals are SMART ones, which means they should be Specific, Measurable, Achievable, Relevant, and Time-Bound.
This will give you clarity on what to achieve, how to achieve, and within what time to achieve.
In context to content strategy for new websites, you should be focussing the goals given below:
- Achieve X number of organic users in X-months timespan
- Publishing X number of top quality content pieces in X-months timespan
- Create X no. of gated content pieces or collaterals in X-months timespan for lead generations purposes
- Tracking metrics of the content and optimizing them if required for better rankings
- Have X avg. engagement time on website
- Not let the website bounce rate increase above X%
- Generate at least X no. of MQLs and Y no. of SQLs per month
5. Generating content ideas
Now you have the clarity of what you want to focus on, you need to research on how and with what you can achieve them.
Content is your sales weapon, and targeting topics that your audience needs is the first thing you need to act upon.
Question is how to find those topics?
Here are the X ways you can generate topic ideas that are relevant to your users:
1. Competitor research
- Go to any SEO tool like Ahrefs, Semrush, etc. and analyze the website of your direct competitors in the site audit tool.
- Analyze their top pages and filter out the relevant ones to you
- Now analyze the content type, content, understand the outline, the target keywords, etc
- Analyze the content publishing frequency of the website
- Now, you should be able to know what they are missing and what more can be added in it, here’s how you can create better content than them
2. Analyzing your own business
- If you completely understand your business, you will already know what topics you need to target on your website, jot down the topics on an excel sheet and make sure all of them targets the problem statement of your ICP
- Go to your sales team, gather sales data from them, and understand what your prospects needs and what terms are they using
- If you have got any customer feedbacks or support inquiries, analyze them and you will be able to find the topics on which you need to create content on
- Analyze queries in your Google Search Console, you will find hundreds of queries on which can create content on that will directly align with your business goals
3. Conversations with thought leadership, partners, customers
- Go on events and meetups of top leaders in your industry where they talk about how the users behave and what actually do they need
- Interview already existing customers to know more about their existing pain points, and what made them buy your product/service
4. Social listening
- Go to social media platforms (Reddit, Instagram, Facebook, or LinkedIn) where you can find your customers and gather knowledge on what they are talking about
- This way you can create content specifically for those queries
6. Deciding the content types
Fundamentally, in order to target your target user you need to create content for every stage of their buying journey but as this will be your new website, you need to focus more on MOFU and BOFU content.
This means, you have to give priority to content that addresses the needs of your ICP (MOFU) & the content that solves that problem for them (BOFU).
This will help you make decisions quite better than before in deciding about the content types you need to publish on your website.
Note: If you are building a content strategy from scratch, target topics rather than keywords.
Taking into consideration the new website, and what we talked above, here are the content types you need to focus on:
- How-to/Tips/Ideas blogs that address the problems of your ICP and providing different solutions to them including yours at the top
- Product/Services pages targeting the product/services you are selling
- Industry pages explaining how your product/services is the best fit for the particular set of issues in a particular industry
- Product-led blog posts explaining how your product can solve a particular problem
- Listicle blogs where you mention about top industry solutions by introducing your brand among them (For example: 10 Best SEO Agencies In Amritsar or 7 Best Video Management Softwares In 2025)
- Alternative pages, introducing why your brand is the best alternative to Y by doing a proper in-depth comparison
You can also include creation of gated content like Case studies, Whitepapers, Ebooks, Brochures, Checklist, etc as lead magnets and introduce them as CTAs across various positions in the website.
7. Curating content calendar
Building a content calendar is all about deciding how many content pieces you need to publish on the website on a monthly basis, who will be the stakeholders, what will be their deadline, what will be the goal for every single content being churned out, and who will be responsible for publishing and tracking the results.
You need to make sure that you adhere to the publishing frequency of the content in order to see results otherwise there will be no fun in creating a calendar.
Also, ensure that only a single type of content is not being published on the website. Provide variety to your writers so that they don’t get bored and burn out creating similar kinds of content every now and then.
8. Content creation
The most important step of the whole framework.
Your content team is the powerhouse of your business and they should completely know what they are writing and for whom they are writing.
What you need to do is:
- Ensuring that the content you are churning out on your website serves the exact purpose it is being written for and doesn’t beat around the bush.
- Detailed research for adding industry insights and trends to build trust and authority
- Follow copywriting rules to reduce bounce rate and improve engagement time on the website
- Ensure that the content follows the on-page optimization checklist during formatting stage
9. Publishing the content & tracking the results
Once the content is approved and it is ready to be published, make sure that you have everything in place.
By everything, I mean, featured image, in-blog images or infographics, internal links not directed to 404 pages, and relevant in-blog CTAs.
Once published, wait for at least 1 week to let the spiders crawl the content, index it, and ultimately if it is serving the purpose of the users: rank it.
Just to let you know, if you are targeting a competitive topic, you need to build backlinks to your content in order to pass the link authority and let search engines know about your content’s relevancy.
In order to track the results, you have to give the content at least one month, to see how it is performing, how many users it has driven organically, if it was the entry point for any lead which has been generated, etc.
Wrapping Up
For new website owners, curating a content strategy can be easy only when they truly know what they are selling, to who they are selling, and why they are selling.
If you know the answers to all three questions, congratulations you are going to create a content strategy that will blow your calendars with leads.
Also, if you are not the one who is good at creating one, you can hire a website content strategy agency like GetSetRank who can do all this stuff for you.